PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN ANGGOTA DI KJKS BMT RIZQONA IKABU TAMBAKBERAS JOMBANG

Authors

  • Wisnu Mahendri Universitas KH. A. Wahab Hasbullah
  • Ita Rahmawati Universitas KH. A. Wahab Hasbullah
  • Akhmad Taqiyuddin Universitas KH. A. Wahab Hasbullah

DOI:

https://doi.org/10.31004/koloni.v1i2.144

Abstract

The purpose of this study is to describe: the influence of service quality on the decision of KJKS BMT RIZQONA TAMBAKBERAS JOMBANG members. This type of research uses a descriptive approach with a quantitative approach. Data collection techniques using the commissioner, respondents were members of KJKS BMT RIZQONA, amounting to 100 people, sampling techniques using non-Probability. In this study an R2 of 0.644 was obtained, which means that the variable quality of service only contributed an influence of 64.4%. Based on the results of the t test obtained t value of 13.332 with a significance level of 0.000 less than 0.05. Then Ho refused Ha accepted, that the quality of service significantly influences the decision of KJKS BMT RIZQUNA TAMBAKBERAS JOMBANG members.

 Keywords: Service Quality, Member Decision

References

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Tjiptono, Fandy. 2014. Pemasaran Jasa-Prinsip Dan Penerapan.

Tjiptono, Fandy. 2015. Strategi Bisnis Pemasaran.

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Published

30-06-2022

How to Cite

Mahendri, W., Rahmawati, I. ., & Taqiyuddin, A. . (2022). PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN ANGGOTA DI KJKS BMT RIZQONA IKABU TAMBAKBERAS JOMBANG. KOLONI, 1(2), 650–655. https://doi.org/10.31004/koloni.v1i2.144

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