Implementasi Media Promosi Neon Box Dalam Mendukung Identitas Bisnis Polbeans

Abstract

Visual identity is an important aspect in building the image, attractiveness, and competitiveness of a business. POLBEANS requires a promotional medium that can increase business visibility while strengthening brand identity so that it can be easily recognized by the public. This study aims to design, develop, and implement a neon box as a promotional medium to support the strengthening of POLBEANS' business identity and to evaluate its effectiveness in influencing customer perceptions. The research employed a Research and Development (R&D) method consisting of several stages, including needs identification, design development, material selection, product fabrication, functional testing, implementation, and evaluation. The neon box design integrates the POLBEANS logo, brand colors, and business information to create a consistent visual identity. The fabrication process included the assembly of an aluminum frame, installation of acrylic panels, LED lighting modules, and power supply, followed by functional and structural testing. The effectiveness of the implementation was evaluated through observation and questionnaires distributed to customers based on indicators of visual attractiveness, visibility, ease of recognizing the business location, and strengthening of business identity. The implementation results indicate that the neon box functions effectively as an informative and attractive outdoor promotional medium while improving the visibility and ease of recognizing the POLBEANS business location. The consistent use of visual identity elements also contributes to a more professional and recognizable business image. Therefore, the neon box can serve as an effective branding medium for strengthening the business identity of POLBEANS and has potential for application in similar businesses.