Tindak Tutur Ilokusi Pada Penutur Melayu Dalam Akun Tiktok Official SMA Irshadiah Malaysia
DOI:
https://doi.org/10.31004/koloni.v5i4.1530Keywords:
illocutionary speech acts, pragmatics, Malay speakers, TikTokAbstract
The development of social media platforms such as TikTok has transformed communication dynamics within educational environments, including Malay-speaking communities. This study aims to analyze the forms and functions of illocutionary speech acts used by Malay speakers in school digital discourse. A qualitative descriptive method was employed in this research. The data consisted of words, phrases, and sentences containing illocutionary speech acts extracted from 3 selected videos on the Official TikTok account of SMA Irshadiah Malaysia (@smairshadiah). Data were collected through digital observation, recording, and note-taking techniques. Data analysis was conducted through transcription, coding, identification, classification based on Searle’s illocutionary theory, contextual interpretation, and conclusion drawing. The results revealed instances of illocutionary speech acts, comprising assertive, directive, commissive, expressive, and declarative acts. Expressive speech acts were the most dominant, as the school's social media platform primarily functions to convey appreciation and respect, particularly during Teacher's Day celebrations. Assertive and directive acts served to deliver study tips and religious advice, while commissive and declarative acts appeared in students' self-reflections, demonstrating commitments to personal change and recognition of teacher authority. This study offers theoretical contributions to digital pragmatics and provides practical insights for educators in utilizing social media as a polite and communicative educational medium.Downloads
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